About Alser.kz

Alser is a company from Kazakhstan, has been successfully operating on the market for more than 20 years. They provide unique opportunities for their clients from Kazakhstan and neighboring countries to use the latest progressive digital technology developed by world manufacturers, the most fashionable gadgets, innovations in consumer electronics. Alser provides a wide range of services, as a result, it is the number one company in the digital market.

Nowadays, the retail network Alser has more than 140 stores in 52 cities of Kazakhstan, covering all areas of the country.

What goals were set

  • Launch of the new Magento 2 store for Alser
  • Make an online store capable of withstanding high loads
  • Implement all the popular features in the business niche “electronics” to increase customer loyalty
  • Integrate with popular services and sales channels in the region


Features and Functionality

  • Custom menu
  • System of promo actions
  • Blog
  • Custom payment methods
  • Advanced category system, specifically for the electronics store
  • Banner system
  • Custom display of cross-sell, related products
  • Store locator
  • Improved checkout
  • Quick order
  • Loyalty Systems (Bonuses)
  • Pre-ordering system

Successfully accomplished

The MageDirect Team:

  • Launched a powerful M2 electronics store in Kazakhstan for Alser.
  • Developed a full set of functions for M2 for electronics sales.
  • Has added a custom function for promotion, rotation of banners, advertising products.
  • Developed a custom integration with payment methods and created a unique checkout considering the features of the project.

Home Page

Category Page

Product Page

Shopping cart



Promotion Page

Everything for gamers

TV, audio, video

Other Products